Reform Index der Bertelsmann Stiftung

4th OJA Forum

After two years, we were finally able to host the 4th OJA Forum as a face-to-face event again, this time at the premises of the Bertelsmann Stiftung in Gütersloh. Experts for the analysis of online jobs discussed the broad field of OJA over two days.

Contact Persons

Foto Jana Fingerhut
Jana Fingerhut
Project Manager
Foto Ines Galla
Ines Galla
Project Assistant


The 4th OJA Forum was also all about analyzing online job advertisements. Speakers from various institutions such as BIBB, the German Federal Employment Agency, the Oxford Internet Institute, and large data providers such as Textkernel gave an insight into their work. While the last OJA Forums focused mainly on methodological issues, the topics at the 4th OJA Forum were more broadly based. Among other things, current research results on the identification of required training measures in OJA or on the distribution of demanded competencies in the field of artificial intelligence on the European labor market were presented. In addition, various tools were presented which, for example, make it possible to check one's own job advertisements for gender- and age-appropriate language. The colleagues of the Bertelsmann Stiftung also contributed their expertise in several impulses. Gabriel da Silva Zech from the Data Science Lab presented a specially developed Phython package for the visualization of OJA data as word clouds and Teresa Staiger from the project reframe [Tech] - Algorithms for the Common Good drew attention to the risks of algorithms in personnel recruitment. Martin Noack presented analyses on the demand of transversal competences (soft skills) in OJA, which will be published as a study next week. Finally, Gunvald Herdin got feedback from the experts on the first drafts of the Job Monitor. 

Mix of impulses, discussions, and interactive sessions

At the forum, there was not only a colorful mix of topics, but also of formats. In addition to the impulses followed by a Q&A session, there were two guided discussions between the experts on building a common data infrastructure and on challenges that can arise when visualizing research results. In addition, there was an interactive session where, after a pitch, participants could choose to discuss either social and environmental transformation or realistic representation of the labor market using classifications in a smaller roundtable.

Pilot event - First climate-friendly event

The 4th OJA Forum was the pilot project for the Bertelsmann Stiftung's first climate-friendly event. An event was deliberately chosen for this purpose, which was to take place on the premises of the BSt in Gütersloh. The cooperation with the proven service providers made the switch from "conventional" to "climate-friendly" much easier. "Avoid, reduce, offset" are the three pillars of climate-friendly events. The OJA Forum was set up under this motto by Jana Fingerhut and Ines Galla on the project side and by Kristin Müller from Event Management. While "avoid and reduce" (e.g. no packaging waste at the buffet, no extra printed materials just for the event, offering food in organic quality that is as seasonal and regional as possible) is already implemented in the run-up to the event, the "offset" (i.e. payments to Atmosfair for projects in environmental education to compensate for theCO2 emissions generated by the participants' travel or the use of the Foundation's rooms) was calculated and implemented afterwards. 

Please check the agenda here.