The complex challenges associated with sustainability transitions pose major problems for modern political systems and raise the question of whether new ways of negotiation, decision-making and implementation are needed to address these challenges. For example, given the broad-reaching effects of an issue like climate change on diverse aspects of daily life, policy fields and action areas, conventional solutions are unlikely to prove effective.
Mission orientation proves to be a promising approach for addressing cross-cutting thematic challenges. It involves formulating well-defined “missions” intended to direct innovation, economic activities and societal initiatives toward desired outcomes. These missions aim for transformational change, targeting fundamental shifts that extend beyond the usual political timelines to ensure enduring impact. Across several OECD countries and at the EU level, initiatives embracing a mission-oriented approach are gaining momentum. For instance, the EU’s mission of “100 climate-neutral cities” exemplifies this approach by exploring new pathways to achieve climate neutrality by 2030. Here, stakeholders from diverse sectors can get involved to help generate effective solutions targeting the objective of climate neutrality.