The large conference room at the center of Stockholm is filled to bursting at 8 a.m. sharp already. The stage is shared by two women in business suits and a man with a fine moustache, topping off his own suit with a baseball cap. The women are Susanne Ås Sivborg and Lena Lindgren Schelin. One of them runs the Swedish surveying office and the other the country’s data protection authority. The man with the hat is IT entrepreneur Christian Landgren, whose company Iteam stood out a few years ago by revealing just how easily Facebook and other social networks can manipulate users. All three of them have followed an invitation from the innovation authority Vinnova, to discuss integrity and ways for businesspeople to protect the information entrusted to them. “Data protection and climate change are issues far too large for a single company or authority to tackle alone,” says Landgren. “That’s why Vinnova is important. If I had my way, they’d get involved even more often.”
Joakim Appelquist enjoys hearing those words. The vice director of Vinnova drops onto a light blue sofa.