“Ursula von der Leyen has achieved what other Commission Presidents before her could not: The vast majority of Europeans recognize her name and know what she looks like. This is remarkable, because European politicians generally struggle to gain media visibility in member states,” explains Isabell Hoffmann, Europe expert at the Bertelsmann Stiftung and co-author of the current eupinions study “The Von der Leyen Effect: High visibility, low accountability.” Nevertheless, only about 30 percent feel that they are sufficiently well-informed about the president’s activities to evaluate her performance. “To strengthen the office of the European executive – for the future and beyond its current officeholder – this knowledge gap must be narrowed, and the office must be legitimized more robustly through general elections, either by adopting a stronger lead candidate model or by implementing direct elections,” Hoffmann adds.
More than 13,000 EU citizens were surveyed for the study. Von der Leyen’s handling of the war of aggression in Ukraine and her management of the COVID-19 pandemic are cited as her most significant accomplishments, both of which have elevated her profile in the EU. She has thus demonstrated the qualities that Europeans value most in a Commission President – problem-solving abilities, crisis management and experience. Von der Leyen’s performance is viewed positively among the third of respondents who report feeling sufficiently informed to make this judgment. On a scale from 1 (worst rating) to 10 (best rating), the current lead candidate for the European People’s Party averages a score of 6, with Belgians rating her most favorably and her fellow German nationals the most critically.