The World Trade Organization (WTO) serves as a place where trade policy issues are addressed, disputes arbitrated, legal frameworks derived and enforced. Through these functions, the WTO ensures that the rules of trade policy are inspired by fairness and reciprocity rather than national interest. It is crucial to vitalize the global public good that it represents against various threats that have been undermining it. The Bertelsmann Stiftung’s Expert Board on the Future of Global Trade Governance has released a report that elaborates a series of feasible policy recommendations that will increase the effectiveness and salience of the WTO. This Executive Brief summarizes the most important points of the report.