In 1995, when the World Trade Organization (WTO) was founded, much was expected of this new forum. However, 25 years later, the WTO has not lived up to these great expectations, as an analysis of media coverage over this period shows. Since the mid-2000s, the intensity of public interest in this global institution has declined considerably. Multilateral approaches have gradually disappeared from trade policy discourses. The debate is increasingly dominated by national perspectives. However, U.S. President Donald Trump’s protectionist trade policies have shifted focus back toward the WTO. The study was conducted by the Dortmund Center for databased Media Analysis (DoCMA) of the TU Dortmund University on behalf of the Bertelsmann Stiftung.