Foto Cora Francisca Jungbluth

Dr. Cora Francisca Jungbluth: Senior Expert

Program Megatrends

Short Vita

  • Doctoral degree Language, Business and Cultural Studies, (Chinese Studies). Dissertation Title: Go Out! Political, Economical and Intercultural Aspects in the Internationalization Process of Chinese Companies, Heidelberg (07.2011)
  • Study Chinese Studies, Economics (Magister (German University Degree)) in: Heidelberg, Shanghai, Beijing (2006)
  • Language(s) English, French, Chinese

External Publications

  • Going Global - The International Expansion of Chinese Companies. Baden-Baden: Nomos, 2014. (12.2014)
  • Unleashing the “Green Cat”? The Promotion of Renewable Energy in China — Lessons from the Solar Industry. In: Reuter, Etienne and Jing Men (eds.). China-EU Green Cooperation. Singapore: World Scientific, 2015: 117-131. (01.2015)
  • Creating a “Chinese Miele”? Asymmetries in the Consumer Perception of Chinese and German Brands. In: International Journal of Asian Business and Information Management (IJABIM), Vol. 1, No. 4, 2010: 30-42. (08.2010)