Corporate Cultures in Global Interaction

Over the past few years, “globalization” has become a catchword. It reflects a widening horizon, particularly in the business world. Transactions are taking on international dimensions, the networks of relationships in business, politics and society are growing ever more complex. The problem that emerges is this: heterogeneity leads to complexity, and complexity leads to heterogeneity.
In addition to the well-known challenges of globalization as reflected in export statistics, changes in location and cost factors, international companies are faced with other issues of critical importance to their success. These include increasingly international executive personnel and employees, competition between local and foreign employers to attract talented staff, growing international competition for progress in research and development, and efforts to establish glob- al brands. Determination, concrete action and results are crucial in this context.