Corporate Cultures in Global Interaction
Diversity management – A factor for success in a globally active company
Diversity has an enormous range of implications: On the one hand, it brings with it valuable skills and benefits, such as creativity and innovation, and promotes a company's customer focus. On the other hand, differences - particularly in terms of culture - may also lead to misunderstandings and friction. In some cases German companies still regard diversity as a matter of ensuring equal social opportunities; more and more, however, the spotlight is on the economic benefits of diversity. This module concentrates on cultural diversity rather than on diversity in terms of such factors as gender, age and disability. By "culture" we mean here not only national cultures, but also the cultures of a company, industry or occupation.
As part of this project, the publication "Synergy by diversity" is to be completed by February 2008. It contains reports from 13 organizations on their experiences, successes and challenges in the field of cultural diversity management.
This specialized publication describes areas in which cultural diversity plays a role in large German companies, from the perspective of both individuals and organizations. It includes guest articles by executives of German companies, shedding light on important practical issues through interviews and examples of best practices. It describes, clearly and practically, how companies approach cultural diversity and the benefits they derive from it.
Synergy by Diversity
2008 Seminar Series "Synergy by diversity"
The business community is currently being affected by changing background conditions. Such shifts are a challenge, and require promoting diversity in a number of areas, including culture, gender, physical challenges, age, sexual orientation, religion, career plans, overall attitudes and lifestyles. When approached properly, diversity offers enormous potential -- and pays off, economically!
The events in the 2008 “Synergy by diversity” series are designed to increase awareness among businesses of the topic’s importance and to expand dialogue between the business companies and actors in the field of diversity management. The target group includes business leaders and HR managers as well as other managers responsible for diversity programs in the business community, public agencies, NGOs and NPOs in Germany, Austria and Switzerland.
July 2, 2008 / Frankfurt am Main
Open forum: Diversity as a Resource
September 10, 2008 / Basel
Diversity: An explosive element or an innovation driver?
October 13, 2008 / Vienna
Diversity: The ticket to a successful market presence?
Diversity: Dangerous explosive or innovation driver?
How to deal constructively with diversity is currently a topic of both political and social debate. In the business community it is being addressed within activities relating to diversity management. In the European Year of Intercultural Dialogue, the Bertelsmann Stiftung is also examining the issue through its "Synergy by diversity" series. Initial events in the series are being held in Germany, Austria and Switzerland in order to promote exchange among these German-speaking countries.More information
As part of the European Year of Intercultural Dialogue, the Bertelsmann Stiftung organized a panel discussion on February 11, 2008, on the topic “Synergy through diversity.” Together with Liz Mohn, vice-chair of the Bertelsmann Stiftung, Ján Figel', EU Commissioner and patron of the European Year of Intercultural Dialogue, and German State Minister Maria Böhmer joined speakers from business, politics and academia to discuss the potential that diversity has to offer. In addition, best practices of how to deal with diversity-related topics were presented from the Bertelsmann Stiftung project Corporate Cultures in Global Interaction.more
Synergy by Diversity -- Real Life Examples of Cultural Diversity in Corporations
Based on a collaboration between the Bertelsmann Stiftung and leading German businesses, this publication provides examples of how cultural diversity can produce economic benefits for organizations that choose to address it. In the publication, 13 corporations from various industries detail their challenges and successes in the area of cultural diversity management.
The study documents how companies have made use of cultural diversity concepts on both individual and organizational levels. In it, managers detail best practices and other real-world applications, thereby illuminating their organization’s approach to the topic of cultural diversity and its direct benefits.
The publication can be ordered here or downloaded on the right.
The Business Case for Cultural Diversity presented at the Seventh International Conference on Diversity in Organisations, Communities and Nations
The conference took place in Amsterdam and embraced more than 600 diversity experts and practitioners. Petra Koeppel presented the results of a global survey demonstrating the business case for cultural diversity including the benefits, drawbacks and instruments of cultural diversity management. Here you can download the short version. On the right column the whole survey is available under the title “The International Status Quo of Cultural Diversity Management”.
Survey: The International Status Quo of Cultural Diversity Management
The study on the status quo of cultural diversity management is now available in English. It examines how cultural diversity management is implemented in German, European, British and US-based companies. In addition, it looks at the economic benefits of cultural diversity.
Study: Germany lags when it comes to cultural diversity management
Cultural diversity is a resource capable of increasing creativity, international expertise, customer service and employee satisfaction. Those are the findings of an international study carried out as part of the project Corporate Cultures in Global Interaction. Yet businesses in Germany lag the field when it comes to applying cultural diversity management. Only 44 percent of German business organizations have implemented such tools, compared to 75 percent of European companies and 92 percent of those in the US or UK. The study also examines cultural diversity management’s impact on economic success and the different strategies and tools used to implement it.
Kasper Rorstedt, vice-chair of Henkel, explains how his globally active company perceives diversity management, which role it plays in everyday activities and which difficulties present themselves when trying to promote it.more
prove Unternehmensberatung – diversityworks, Vienna
diversityworks is the department of prove Unternehmensberatung GmbH that focuses on gender and diversity training and related consulting services. prove can provide excellent references and offers the benefit of comprehensive technical and practical knowledge. Its work focuses on diversity management, consulting services for private companies, public organizations and NPOs of various sizes, as well as training sessions for raising awareness of diversity and enhancing skills in this area.Module partner
Authors of the publication ''Synergy by diversity''
ARAMARK Holdings GmbH & Co. KG
Carlson Wagonlit Travel GmbH
Deutsche Bank AG
Deutsche BP AG
Deutsche Telekom AG
E-Plus Mobilfunk GmbH & Co. KG
Festo Didactic GmbH & Co. KG
IBM Deutschland GmbH
IKEA Deutschland GmbH & Co. KG
MEDIA CONSULTA International Holding AG
Taylor Cox & Associates, Inc.
ThyssenKrupp Steel AG
Way 2 Vision
Western Union Financial Services GmbH
Three questions about diversity for Henkel's Kasper Rorsted
+49 5241 80-40283
Synergy by Diversitymore