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Welcome to the "Corporate Cultures in Global Interaction" project page.
The project's objective was to promote intercultural cooperation at all levels in order to achieve sustainable corporate success. To reflect this complex undertaking adequately, the project was subdivided systematically into the modules Corporate Governance, Intercompany Cooperation, Chinese Companies in Germany and Diversity Management. Details about the overall concept can be obtained by clicking on the button "Objectives and Activities." On the modules' respective pages you can read about specific goals and the individual activities. Key findings are contained in our publications and downloads. For more information on our symposiums and conferences, please visit our events page.

The project was completed on December 12, 2009. Information on the follow-up project is avaible by clicking on the following link:

Agenda: Modern HR Policy

Cooperation Competence toolbox

Cooperation Competence

Cooperation Competence has been developed based on a study of more than 50 experts at 17 international organizations. It offers a series of instruments designed to help managers deal successfully with issues relating to interaction and collaboration within the corporation. From software-supported assessment of the manager's own strengths and weaknesses to methods for planning collaborative efforts and identifying problems and the required solutions, Cooperation Competence offers executives a comprehensive set of practical tools.

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BP acquires Veba Oel and Aral. Post-Merger Integration and Corporate Culture

The study, now available in English, examines how BP consciously shaped its corporate culture following its acquisition of Veba Oel / Aral.


Conference on "Globalization -- Corporate Culture -- Corporate Success" in Berlin

Some 75 corporate culture experts convened with academic specialists and business leaders at the ESCP-EAP business school in Berlin. Together with Liz Mohn, Marc Fischer, CEO of Lenovo (Deutschland) GmbH, and Mathias Kessler, tax partner of the international auditing firm Deloitte & Touche GmbH, participants entered into a lively discussion on the coming challenges globalization will bring for the business world.

In her remarks, Mohn emphasized that globalization cannot be stopped, and that it would be inappropriate to respond to it with trade barriers, import duties or job-market restrictions. Instead, she said, business and social leaders must succeed in making it clear that globalization inherently offers a number of opportunities as a way of reducing fear levels both in the business community and in society at large.

Discussion at the event focused on a number of topics including the importance of efficient and targeted corporate governance in globally active companies and the central role corporate culture plays in corporate partnerships. Diversity management was also examined as a strategic tool for benefiting from cultural diversity, as was the positive effects on Germany, now that companies from Japan, Korea and “greater China” have set up shop there. 


Panel discussion on ''Synergy by diversity'' on February 11, 2008, in Berlin

In connection with the European Year of Intercultural Dialogue, the Bertelsmann Stiftung is holding a panel discussion on the topic of "Synergy by diversity" on February 11, 2008 in Berlin. Liz Mohn, host of the event, Ján Figel', EU Commissioner and sponsor of the 2008 European Year of Intercultural Dialogue, and Minister of State Prof. Maria Böhmer will join experts from the business, academic and political communities to discuss the opportunities diversity entails. In addition there will be a presentation of successful examples of dealing with diversity that have been identified as best practices through the Bertelsmann Stiftung's project on "Corporate Cultures in Global Interaction."


Survey: International Status Quo of Cultural Diversity Management

Now available in English!
Cultural Diversity is a resource for increasing creativity, international expertise, customer orientation and employee satisfaction. This is the result of an internationally conducted survey within the project “Corporate Cultures in Global Interaction”.
German companies, however, practice very little cultural diversity management when seen in international comparison: 44 percent of the German companies stated that they applied cultural diversity management, compared with 75 percent of European companies and 92 percent of US American/British companies. Further aspects that were investigated in the survey include the influence to economic success, difficulties in the introduction as well as various strategies and instruments of cultural diversity management.


The Business Case for Cultural Diversity presented at the Seventh International Conference on Diversity in Organisations, Communities and Nations

The conference took place in Amsterdam and embraced more than 600 diversity experts and practitioners. Petra Koeppel presented the results of a global survey demonstrating the business case for cultural diversity including the benefits, drawbacks and instruments of cultural diversity management. Here you can download the short version. On our site on Diversity Management you can find more information on the underlying research on Cultural Diversity Management.


Conference on "Corporate culture and corporate success -- German-Chinese cooperation in the age of globalization," July 2-3, 2007, in Beijing, China

Together with MOFCOM, the Chinese Economics Ministry, and the international auditing firm Deloitte & Touche, the Bertelsmann Stiftung organized a conference on "Corporate culture and corporate success -- German-Chinese cooperation in the age of globalization" in Beijing on July 2-3, 2007.


Related Projects

Contact Person
Headshot of Martin Spilker Martin Spilker
+49 5241 80-40283
Project Team

Jean-Pascal Maron

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