In 2004, the Bertelsmann Stiftung recognized an organization in the public sector that not only excels in customer orientation and improved efficiency, but also emphasizes a dialogue-based management approach along with an organizational culture that focuses on the individual.

While forces within the market economy suffice to keep businesses focused on performance and progress, such motivators are often weak or even nonexistent in the public sector. But competition is essential to progress in the public sector as well. When organizations also bring committed leaders and a culture of partnership to bear, the system becomes a model for success.

Project start date: October 1, 2003