Corporate culture
To master the challenges of the future, society needs competitive businesses that can insure prosperity by providing growth and jobs. We firmly believe that entrepreneurial success is founded upon a corporate culture that values partnership, dialogue, transparency and performance. The Bertelsmann Stiftung wants its projects to help employee- and customer-focused businesses assume greater social responsibility.
Focus areas
Family and Work
When it comes to society's future, family-friendly policies are of critical importance. Yet working conditions do not always reflect how people live today. As a result, the needs and expectations of both individuals and businesses must be brought into alignment, taking both professional and personal considerations into account. For that to happen, not only must organizations be structured to reflect today's realities, employees must be willing to take the initiative when it comes to new approaches to work/life balance.
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Leadership
Leaders currently face major challenges; continuing to do "business as usual" will no longer suffice. Globalization's impact, aftershocks from the international economic crisis and innovations driven by Web 2.0 are all raising questions about what leadership today entails and how organizations should be structured to reflect current needs.
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Health and work
A partnership-based corporate culture allows all employees to participate in decisions affecting how their work is organized and carried out, in addition, it allows them to share in the organization's success. State-of-the-art occupational health policies consider employees' health and well-being in the workplace in order to help tap their creative potential and boost motivation.
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Human Resources Policy
The business world's ever-faster pace demands new approaches, including for how human resources policies are designed and carried out. What are the methods organizational actors are using to meet these challenges? What must HR policies achieve if they are to ready management and staff for future challenges, thus ensuring the organization's long-term competitiveness?
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